Channel Marketing Manager
Core
Develop and execute joint channel marketing strategies and go-to-market plans for major market partners to drive sell-in and sell-through targets.
Role type
Channel Marketing Manager
Builds
Joint channel marketing plans, sales tools, training materials, media publications, and digital campaigns for IoT and connected transportation solutions.
Domain
IoT, connected transportation, fleet management, B2B sales
Deliverable
product features
Required skills
Channel lifecycle marketing strategy, joint go-to-market planning, data-driven campaign scaling, budget management, partner relationship management, brand guideline adherence, market research, ROI analysis, cross-functional collaboration
Preferred skills
Experience with Telecom Wireless Carriers or Fortune 500 accounts, multichannel environment leadership, creative campaign briefing, customer advocacy forums
Technologies
Cloud-based applications, collaboration tools, data analytics platforms
Responsibilities
Set and achieve business targets with Marketing and Sales leadership; drive joint marketing strategy and GTM planning; build and grow marketing relationships to influence partner mindshare; manage annual budgets and report on key metrics; lead creative campaign briefings with partners; facilitate roundtables and customer briefings for advocacy.
Seniority
Mid-Senior, hands-on IC
