Senior Agency Development Manager – Global Brands APAC
Core
Own the agency system and commercial architecture for Global Brands across APAC to make X the default recommendation inside agency rooms.
Role type
Senior individual-contributor agency development manager
Builds
Agency-sourced revenue influence and partnership quality for Global Brands
Domain
Media sales and agency development in APAC (Singapore, India, Southeast Asia)
Deliverable
client delivery
Required skills
structuring commercial deals, negotiating trading agreements and partnership frameworks, navigating complex agency structures (holdco vs opco), acting as trusted advisor to agencies, identifying whitespace agencies, representing brand at agency events, tracking partnership health
Preferred skills
Southeast Asian language skills, experience in holding-company networks (WPP, Publicis, Omnicom, IPG, Dentsu, Havas), experience standing up agency partnerships in under-indexed markets, fluency in global brand briefings across SEA and India, experience with both brand and performance agency models
Technologies
none
Responsibilities
Build and run the agency development plan for Global Brands across APAC; Structure and negotiate commercial deals with agencies; Navigate complex agency structures; Act as the primary trusted advisor to priority agencies; Partner with Client Partners to convert relationships into live campaigns; Identify whitespace agencies; Represent X at agency town halls and industry events; Track partnership health and commercial performance
Seniority
Senior, hands-on IC
