Paid Media Partnerships Lead
Core
Senior leader owning the full lifecycle of digital media partnerships, from identification and assessment through negotiation, execution, and ongoing management, representing the Paid Media team in integrated cross-format opportunities.
Role type
Senior IC Paid Media Partnerships Lead
Builds
Digital media partnership portfolio, direct publisher relationships, and integrated cross-format deals (events, sponsorships, ambassador deals)
Domain
Digital Media / Programmatic Advertising / Brand Partnerships
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital media partnership strategy, publisher relationship management, contract negotiation, budget allocation, global multi-market deal structuring, compliance and brand safety governance, team leadership, performance measurement frameworks
Preferred skills
Experience with Private Marketplace (PMP) deals, SSP relationships, regulatory compliance across multiple markets, building preferred partner networks
Technologies
SSP, PMP, Private Marketplace
Responsibilities
Proactively identify and evaluate global and regional digital media partnership opportunities; Lead negotiation of partnership agreements including commercial terms and exclusivity; Own the end-to-end contract lifecycle for digital media partnerships; Develop and maintain a structured opportunity pipeline with data-informed assessment criteria; Build and grow a high-performing team responsible for managing the partnership portfolio; Ensure all partnerships meet brand safety standards and regulatory requirements; Define and govern KPI frameworks for partnership activity across brand and performance dimensions
Seniority
Senior, hands-on IC with team leadership
