VP Paid Media
Core
Senior-most Paid Media leader responsible for strategic direction, performance, and evolution of the agency's Paid Media practice, owning the product from strategy to execution.
Role type
VP Paid Media (Strategy & Team Leadership)
Builds
Paid Media product, team capabilities, and performance marketing solutions for partners
Domain
Performance Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic planning, team leadership (5+ levels), multi-step lead-to-sale acquisition expertise, AI tool implementation, cross-channel attribution, creative strategy, data analytics, partner management
Preferred skills
Higher-ed/online segment experience, cross-industry background (insurance, financial services, e-commerce), building paid media solutions from ground up
Technologies
Google, Meta, programmatic channels, AI tools, CRM platforms
Responsibilities
Define and evolve paid media product strategy and vision; manage Sr. Directors and Directors of Paid Media; meet partner inquiry and spend goals; lead AI adoption and testing processes; oversee annual/quarterly planning and forecasting; represent the practice in partner pitches and new business development
Seniority
VP, strategic leadership & hands-on execution