Growth Marketer
Core
Design and build growth programs (affiliate, referral, word-of-mouth) to drive customer acquisition and retention for a B2B payments platform.
Role type
Growth Marketer (Growth/Hacking)
Builds
Affiliate, referral, and word-of-mouth acquisition channels
Domain
Fintech / B2B Payments
Required skills
Growth marketing, A/B testing, attribution modeling, marketing automation, CRM management, data analysis (Mixpanel/Amplitude/GA4), copywriting, Figma
Preferred skills
Self-service B2B background, SaaS/fintech experience, incentive/reward mechanics design
Technologies
Mixpanel, Amplitude, GA4, Figma, Marketing Automation Tools, CRM
Responsibilities
Design incentive and reward mechanics for referrals and affiliates, build and automate operational processes for growth tests, track and analyze performance metrics (CPA, CAC, conversion), partner with paid media and CRO specialists, write on-brand test copy
Seniority
Mid-level (2-4 years experience)