Senior Manager, Social
Core
Senior leader owning senior client partnerships, driving strategic vision for social and influencer accounts, and leading business development for Ogilvy's social media and influence practice in Kuala Lumpur.
Role type
Senior Manager, Social Media & Influence
Builds
Social-first integrated campaigns, influencer marketing strategies, and proprietary agency frameworks for key clients.
Domain
Advertising & Marketing, Social Media, Influencer Marketing
Deliverable
product features
Required skills
Strategic planning, Business development, Client relationship management, Team leadership, Pitching, Commercial acumen
Preferred skills
Mandarin or BM proficiency, Experience with creator economy dynamics, Platform partnership management
Technologies
TikTok Shop, XiaoHongShu, Meta, TikTok, Google
Responsibilities
Lead high-value new business pitches and RFPs for social and influencer services; Drive commercial growth by upselling social offerings to existing clients; Act as strategic partner to senior client stakeholders (CMOs, Marketing Directors); Define and optimize collaborative processes with Content Studio, PR, and Creative teams; Cultivate alliances with major platforms (Meta, TikTok, Google) and creator agencies; Set training curriculum and nurture a diverse team of social practitioners.