Associate Strategist, Social@Ogilvy, Hong Kong
Core
Develop integrated social media strategies and execute campaigns for brands, combining public relations, direct marketing, and shopper marketing to drive consumer behavior.
Role type
Associate Strategist (Social Media)
Builds
Integrated social solutions, social content, and campaign activations for client brands
Domain
Advertising / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, social listening, content creation, campaign execution, community management, influencer management, data analysis, client relationship management, project management
Preferred skills
Mandarin language, video production, business development
Technologies
Social media listening tools, social media analytics tools, Facebook, Instagram
Responsibilities
Conduct online research and social media monitoring; develop social media strategies; create social content; execute campaigns including influencer outreach and offline activation; measure and report on campaign effectiveness; analyze data for insights; manage client relationships; handle project management
Seniority
Junior, hands-on IC