Especialista de Canais Farming - Mercado Pago
Core
Develop commercial strategies and intelligence for farming, defining channel ambition by seller profile and portfolio potential, and structuring performance for new business units.
Role type
Senior IC strategy & performance lead (payments/fintech)
Builds
Payment channels and seller acquisition strategies for Mercado Pago
Domain
Fintech / Payments / Latin America
Deliverable
dashboards & analysis
Required skills
strategic thinking, hypothesis testing, A/B test design, data analysis, multi-functional team leadership, cross-functional influence, payment industry knowledge
Preferred skills
experience in payment means or technology companies
Technologies
analytics tools, dashboards
Responsibilities
Develop commercial strategies and intelligence for farming; Define strategy and ambition of channels by seller profile and portfolio potential; Structure performance of new business cells; Define seller onboarding; Establish monthly and quarterly channel goals; Manage channel performance and weekly results; Develop dashboards with key indicators; Analyze incrementality in A/B tests with analytics support; Identify opportunities for account load and headcount expansion; Govern results with channels and partner areas, aligning incentives, data, ML, and products; Prepare incentive forecasts and review costs; Align results with Product and Corporate.