Performance Marketing Lead
Core
Drive incremental profitable user & transactional value (GMV) growth via Performance Marketing channels.
Role type
Performance Marketing Lead (Strategic & Hands-on)
Builds
User acquisition and retention campaigns across Paid Social, Paid App, Paid Search, and Programmatic channels.
Domain
Fintech / Payment Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Paid Social & Paid App advertising, Creative strategy & analysis, Landing page & customer journey optimisation, Experimentation & measurement techniques, Budget forecasting & planning, Cross-functional collaboration
Preferred skills
Programmatic (Display & Video) experience, Fintech industry experience, AI usage for performance marketing workflows
Technologies
Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer, Microsoft Office suite
Responsibilities
Contribute to Performance Marketing Strategy across Paid Social, Paid App, Paid Search & Programmatic channels; Own Performance Marketing targets & budgets for acquisition & retention; Proactively identify growth opportunities and run experiments; Own Paid Social creative strategy and analysis; Hands on campaign planning, execution & reporting; Keep on top of latest performance marketing trends & tools
Seniority
Senior, hands-on IC
