Payments GTM (Go-to-Market) Operations and Strategy Lead
Core
Building the go-to-market engine for a fast-growing payments business within a vertical SaaS platform to drive adoption and revenue growth for embedded financial products.
Role type
Principal Payments GTM Operations and Strategy Lead
Builds
Get Paid products (invoicing, payments, instant payouts) for small home service businesses
Domain
Fintech / Vertical SaaS for small businesses
Deliverable
product features
Required skills
GTM operations, strategy & operations, cross-functional team mobilization, data-driven decision making, customer journey mapping, experiment design, metrics definition, competitive analysis
Preferred skills
Payments and financial services business models, management consulting or VC experience, SQL
Technologies
SQL
Responsibilities
Map and rebuild the end-to-end customer journey for payments; design and run experiments to drive adoption; define GTM metrics and hold teams accountable; build relationships across Marketing, Sales, Support, Risk, and Product; analyze data to identify growth opportunities; monitor competitive landscape
Seniority
Principal, strategy & mentorship