Senior Director, New Business Development - Events
Core
Lead experiential and events business growth across the US region by driving client acquisition, revenue expansion, and strategic market positioning.
Role type
Senior Director, New Business Development (Experiential/Events)
Builds
B2B client pipelines, revenue, and strategic partnerships for experiential marketing and events
Domain
Experiential marketing, Events, B2B Services
Deliverable
client delivery
Required skills
Business development strategy, consultative selling, proposal management, stakeholder relationship building, market analysis, team coaching, deal negotiation, pipeline generation
Preferred skills
Healthcare industry knowledge, AI tool familiarity for BD workflows, network activation, autonomous leadership
Technologies
AI tools for business development
Responsibilities
Lead go-to-market efforts to attract and convert B2B clients; Define strategy-to-win for pitches and proposals; Cultivate high-value external relationships and industry reputation; Coach junior team members in business development; Negotiate and close mutually beneficial deals; Represent the agency at industry events and forums
