Director, Field Marketing & Executive Engagement
Core
Design and execute field marketing programs and executive engagement initiatives to build relationships with CIOs and technology leaders, advancing pipeline and deals for enterprise AI automation platforms.
Role type
Director, Field Marketing & Executive Engagement
Builds
Field marketing programs, CIO engagement pipelines, executive briefing experiences, and customer advocacy networks
Domain
Enterprise SaaS, iPaaS, AI automation, orchestration, and cloud infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B enterprise software sales/marketing, CIO engagement, field program execution, executive relationship building, team leadership, budget management, AI tool usage, go-to-market strategy
Preferred skills
EBC program experience, customer advisory board management, agency/vendor management, MBA or advanced degree
Technologies
AI tools, iPaaS platforms, cloud infrastructure
Responsibilities
Run field marketing programs (dinners, workshops, briefings) across segments and strategic accounts; Partner with Sales to align programs against territory plans and deal stages; Build and run CIO engagement programs to establish Workato as a strategic partner; Operate the San Francisco Executive Briefing Center (EBC) program; Lead field events and strategic engagements in key metros; Develop and coach a high-performing team while maintaining hands-on execution
Seniority
Director, hands-on IC with team leadership
