VP of Sales
Core
Building an outbound sales motion to move the business upmarket to larger commercial and mid-market deals ($50K–$100K) with technical buyers (CTOs/CIOs) for an AI-native CRM.
Role type
VP of Sales (Greenfield Outbound & Upmarket Strategy)
Builds
Outbound sales motion, upmarket deal process, and a senior sales team capable of head-to-head competition.
Domain
SaaS / CRM / Generative AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Building outbound sales motions from scratch, moving businesses upmarket, selling to technical buyers (CTOs/CIOs), hiring senior self-sourcing reps, managing dual velocity/upmarket motions, quota modeling, capacity planning, headcount allocation
Preferred skills
Selling CRM/GTM tools, founding AE or first sales hire experience, navigating pricing model transitions, building teams on self-serve motions, scaling from single-digit to meaningful revenue in <2 years
Technologies
AI-native CRM tools, email sequencing, CRM discipline
Responsibilities
Design territory and account selection for outbound motion, define upmarket sales process including discovery and security review, hire and lead senior sales reps, partner with founders on ICP and positioning, own quota setting and forecasting, build sales process stages and cadence
Seniority
VP, strategic leadership with hands-on execution