Lifecycle Marketing Manager (CRM & In-App)
Core
Own the user journey through comms, in-app, and email to drive activation, conversion, and retention for gamers, streamers, and content creators.
Role type
Lifecycle Marketing Manager (CRM & In-App)
Builds
Lifecycle programs, journeys, and campaigns across Desktop, Mobile, and Devices products.
Domain
B2C App / Gaming / Subscription
Required skills
Lifecycle/CRM marketing, user journey design, Iterable, Amplitude, Looker, audience segmentation, A/B testing, stakeholder management, HTML/CSS
Preferred skills
SQL, monetization/subscription comms, mobile push, hardware lifecycle, localization, gaming industry experience
Technologies
Iterable, Amplitude, Looker
Responsibilities
Design and run lifecycle programs for onboarding, monetization, retention, and new feature launches; define audience segmentation and personalization; orchestrate comms across products; run A/B tests and measure impact; maintain lifecycle standards and documentation. (via careerplan.io/jobs/40c43867-6b88-4f86-abce-aa5176e3ed8d-lifecycle-marketing-manager-crm-in-app-at-voicemod-sl)
Seniority
Mid-Senior, hands-on IC
