UA Manager (Talent Pool)
Core
Own the full cycle of traffic acquisition from launch to optimization and growth for a 4x strategy mobile game.
Role type
User Acquisition Manager
Builds
User acquisition campaigns and growth for a 4x strategy game
Domain
Mobile Gaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
User Acquisition campaign planning and scaling, A/B testing analysis, ad platform management (TikTok, Moloco, Meta, Google Ads, DSPs), ROI forecasting and optimization, creative testing
Preferred skills
Statistical analysis, proactive ownership, cross-functional collaboration
Technologies
TikTok, Moloco, Meta, Google Ads, DSPs
Responsibilities
Plan, launch, and scale user acquisition campaigns; test new features, creatives, and ad networks; analyze performance and optimize for profitability; collaborate with data engineers and developers on statistical analysis
Seniority
Mid-level, hands-on IC
