CRM & Lifecycle Manager
Core
Design and run end-to-end lifecycle programs to turn new signups into engaged, loyal, high-LTV users for a consumer shopping app.
Role type
Senior CRM & Lifecycle Manager (Growth)
Builds
In-app, push, and email journeys for user onboarding, retention, and reactivation
Domain
Consumer e-commerce / Mobile apps
Deliverable
production ML models | product features
Required skills
B2C CRM strategy, lifecycle program ownership, cross-channel journey design, A/B testing program management, AI solution implementation, data-driven segmentation, retention and referral program design
Preferred skills
Experience in high-growth mobile apps, hands-on expertise with modern CRM platforms (Braze, Iterable, Customer.io), fluency in reading cohort curves and funnel data, user-centric mindset
Technologies
Braze, Iterable, Customer.io, AI tools for automation and personalization
Responsibilities
Design onboarding journeys to drive user activation; build retention and referral programs to increase LTV; run continuous A/B testing to optimize lifecycle flows; implement AI solutions to automate segmentation and copy iteration; partner with Product and Data teams to align CRM with in-app experiences
Seniority
Senior, hands-on IC