Senior Retention Specialist, Copy & Content
Core
Write email and SMS copy for lifecycle marketing programs (lead capture, welcome, activation, loyalty, win-back) for a high-growth consumer technology client, directing creative and maintaining brand voice.
Role type
Senior lifecycle marketing copywriter
Builds
Automated email and SMS flows, creative assets, and marketing calendars for a SaaS/digital subscription client
Domain
Growth marketing, consumer technology, digital subscriptions
Deliverable
product features
Required skills
copywriting, email marketing, SMS marketing, lifecycle marketing, segmentation strategy, creative direction, Figma proficiency, marketing calendar management, proofreading, client presentation
Preferred skills
SaaS/app writing experience, enterprise ESP knowledge (Braze, Salesforce Marketing Cloud, Iterable, Customer.io)
Technologies
Braze, Salesforce Marketing Cloud, Iterable, Customer.io, Figma
Responsibilities
Write copy for campaigns and automations across the customer journey; Develop and maintain the marketing calendar; Write creative briefs and review designs in Figma; Own brand voice and copy guidelines; Partner with CRM Specialist on segmentation and dynamic content; Proof all sends for accuracy and rendering; Review performance data and iterate copy.
Seniority
Senior, hands-on IC
