Senior Paid Social Manager
Core
Senior Paid Social Manager driving user acquisition for Everand and Fable products via social advertising strategies on Meta, TikTok, and Reddit.
Role type
Senior IC performance marketing manager (paid social)
Builds
Web and mobile app user acquisition campaigns
Domain
Digital content services / Subscription products
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid social strategy, audience targeting, conversion optimization, attribution modeling, A/B testing, data visualization, cross-functional collaboration
Preferred skills
Subscription product marketing, Google Tag Manager, mobile app marketing, AI tools for creative/experimentation
Technologies
Meta Ads Manager, TikTok Ads, Reddit Ads, Google Tag Manager
Responsibilities
Own and optimize paid social advertising budgets across Meta, TikTok, Reddit; Develop and execute paid social strategies aligned with growth objectives; Build and maintain sophisticated audience targeting frameworks; Design and execute structured testing plans across bidding models, creative formats, and audience strategies; Collaborate with Creative to develop high-performing ad content; Leverage AI tools to accelerate experimentation and creative iteration; Partner with Product and Engineering to identify landing page friction points and own a CRO testing roadmap; Analyze funnel performance from ad click through to subscription activation; Partner with data science to develop attribution models and LTV signaling pipelines; Own regular analytics and reporting.
Seniority
Senior, hands-on IC
