Lead Generation Representative
Core
Convert priority market segments and inbound inquiries into qualified sales leads for the Commercial Sales team through research, outbound outreach, and consultative conversations.
Role type
Lead Generation Representative (B2B Sales)
Builds
Qualified sales pipeline and opportunities for the Commercial Sales team
Domain
Industrial packaging / B2B sales
Required skills
B2B lead generation, cold calling, outbound prospecting, CRM management (Microsoft D365), data analysis (PowerBI, Excel), account research, value proposition articulation
Preferred skills
ERP systems knowledge, AI tools in sales, presentation delivery
Responsibilities
Conduct detailed prospect and company research to identify key decision-makers; Execute high-volume outbound phone, email, and digital outreach campaigns; Manage and respond to inbound leads from marketing campaigns and website inquiries; Perform first-stage qualification of prospects using established criteria; Route qualified leads to appropriate Business Development or Sales resources; Maintain accurate prospect and opportunity data within CRM systems; Track and report lead generation activities and conversion metrics.
Seniority
Mid-level, hands-on IC