Sr. Marketing Sales Analyst
Core
Owns the end-to-end lead-to-close process, designing workflows, tools, SLAs, and KPIs to convert sales leads into won business for mid-market and small enterprise accounts.
Role type
Senior Marketing Sales Analyst (Revenue Operations)
Builds
Lead-to-close workflows, conversion KPIs, and reporting dashboards in Salesforce and connected tools.
Domain
Media & Advertising / Sales Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce administration, Pardot (Marketing Cloud Account Engagement), process design, KPI definition, data analysis, training/coaching, cross-functional partnership
Preferred skills
Mid-market/small enterprise sales experience, global team coordination (EMEA/APAC), AI-based reporting tools (Gemini/Claude)
Technologies
Salesforce, Pardot, Google Sheets, Gemini, Claude
Responsibilities
Design and improve lead-to-close processes and SLAs; Define and maintain conversion KPIs; Build and maintain reporting dashboards; Train new hires on sales processes; Partner with Marketing on lead reporting; Ensure global process consistency across regions.
Seniority
Senior, hands-on IC
