Founding Sales Development Representative Sdr

## About the role As a Founding SDR, you'll play a critical role in driving pipeline generation and revenue growth. You'll be the first point of contact for prospective customers — researching, reaching out, and qualifying high-intent leads. This is not a "dial for dollars" role — it's a strategic, creative, and hands-on sales position at the intersection of AI, recruiting, and SaaS. You'll learn how to sell complex products, work directly with the founders, and help shape our GTM playbook from scratch. ## Key Responsibilities - Research and identify potential customers — staffing firms, RPOs, and internal TA teams in India, the US, and the UK. - Craft and execute personalized outbound campaigns via LinkedIn, email, and WhatsApp to generate qualified opportunities. - Nurture inbound leads, understand customer pain points, and qualify them for demos. - Collaborate with the founders to build and iterate the sales playbook — messaging, targeting, ICP, and qualification criteria. - Maintain accurate data and activity tracking in our CRM. - Support sales calls, demos, and proposals; shadow leadership in client meetings to learn enterprise selling. - Continuously analyze outreach performance and optimize campaigns for higher conversion. ## What You'll Bring - 1–4 years of experience in B2B SaaS sales, lead generation, or SDR/BDR roles (experience in HRTech, recruitment SaaS, or automation is a plus). - Strong written and verbal communication skills — you can write crisp, compelling outreach messages that get replies. - Comfort using tools like LinkedIn Sales Navigator, Apollo, HubSpot, Lemlist, or similar. - Analytical mindset — you know how to test messaging, track metrics, and iterate fast. - Curiosity to understand how AI and automation are reshaping industries. - Hustler attitude — you take ownership, move fast, and love closing the loop.