Job
Core
Lead the development and execution of Axi's global influencer and KOL strategy to drive customer acquisition and business growth.
Role type
Senior Influencer Marketing Manager
Builds
Global influencer and KOL programmes for a financial brokerage
Domain
Financial services / Influencer marketing
Deliverable
product features
Required skills
Influencer strategy development, KOL management, commercial negotiations, budget forecasting, performance measurement, cross-functional partnership, regulatory compliance, trend analysis, process scaling
Preferred skills
Experience in regulated industries, technology-led businesses, high-growth international environments
Technologies
Influencer platforms, social analytics tools, affiliate tools, performance-tracking solutions
Responsibilities
Own and develop global influencer strategy, build market-specific plans, identify and manage creator relationships, lead commercial negotiations, manage budgets and forecasting, develop measurement frameworks, optimize campaigns based on data, partner with cross-functional teams, ensure regulatory compliance, monitor industry trends, build scalable processes
Seniority
Senior, hands-on IC