Market and Sales Development Specialist
Core
Drive growth through lead generation, prospect qualification, and early-stage sales activities while supporting marketing efforts.
Role type
Market and Sales Development Specialist
Builds
Sales pipeline and early-stage sales funnel
Domain
B2B software and consultancy for manufacturing aftermarket
Required skills
lead generation, prospect qualification, outreach (email, LinkedIn, phone, events), needs assessment, demo booking, content creation (case studies, blogs, social media), campaign planning and analysis, messaging and positioning, AI tool usage, CRM systems, LinkedIn Sales Navigator, Microsoft 365
Preferred skills
additional languages
Responsibilities
Identify, research and engage new leads in target markets; Generate and qualify sales opportunities through outreach; Conduct needs assessments and book and hold early-stage demos; Create content such as case studies, presentations, blogs and social media posts; Plan, execute and analyze marketing campaigns and activities; Contribute to messaging and positioning based on market insights
Seniority
Junior (0–2 years experience)
