Business Development Executive
Core
Proactively identify, target, and secure new Corporate and MICE (Meetings, Incentives, Conferences, Exhibitions) business for a 315-room airport hotel in Sydney, while developing existing accounts to increase room nights and event revenue.
Role type
Business Development Executive (Corporate & MICE)
Builds
Corporate accommodation, meeting rooms, conference spaces, and event packages for businesses, event organizers, and associations.
Domain
Hospitality / MICE (Meetings, Incentives, Conferences, Exhibitions)
Deliverable
product features
Required skills
prospecting, account management, negotiation, proposal preparation, CRM management, market trend analysis, relationship building, sales pipeline management
Preferred skills
MICE market knowledge, experience with hotel sales/CRM systems (Delphi, Opera, Salesforce), NSW Driver Licence
Responsibilities
Identify and secure new Corporate and MICE business; Develop and manage a strong pipeline of sales opportunities; Build relationships with key clients and decision-makers; Conduct client meetings, presentations, site inspections and familiarisation visits; Grow existing accounts and reactivate dormant and lapsed accounts; Prepare proposals and quotations and follow up sales opportunities; Assist with Corporate and MICE tenders and Requests for Proposal (RFPs); Negotiate commercial terms to maximise revenue opportunities; Develop business across the Sydney Airport precinct and wider Sydney market; Attend networking events, trade shows, exhibitions, sales missions and client functions; Monitor market trends, competitor activity and new business opportunities; Maintain accurate CRM records, account profiles and sales activities; Achieve individual sales, Corporate room-night and MICE revenue targets.
Seniority
Individual Contributor, mid-level sales professional