Customer Engagement Manager (PLUK)
Core
Develop and execute strategic engagement programs to nurture existing customers and acquired leads through online and offline efforts, focusing on journey design and multi-channel engagement to drive lead qualification and conversion.
Role type
Customer Engagement Manager
Builds
Multi-channel engagement journeys and programmatic initiatives for customer nurturing and lead qualification
Domain
Financial Services / Customer Lifecycle Management
Deliverable
product features
Required skills
Strategic planning, Data analysis, Journey design, Multi-channel marketing, Behavioral tracking, Lead scoring
Preferred skills
None stated
Technologies
Email, SMS, Viber
Responsibilities
Lead nurturing strategy, Engagement journey design and execution, Lead qualification readiness, Customer data analysis, Campaign performance monitoring
Seniority
Individual Contributor