Digital Marketing Manager
Core
Develop and execute data-driven digital campaigns across paid media, search, and performance channels to drive customer acquisition, engagement, and retention.
Role type
Digital Marketing Manager
Builds
Paid media campaigns, SEO strategies, and performance dashboards
Domain
Digital Marketing / Search & Performance
Deliverable
product features
Required skills
Paid media strategy, SEO strategy, keyword research, performance analytics, audience segmentation, budget management, vendor management, A/B testing
Preferred skills
Emerging technology integration, cross-functional collaboration
Technologies
Search engines, Ad platforms, Analytics tools, CRM systems
Responsibilities
Develop and manage paid digital campaigns across search, display, and social channels; Lead SEO strategy, keyword research, and website optimization; Implement tracking, attribution, and analytics to measure campaign effectiveness; Utilize data-driven segmentation to improve customer engagement and conversion; Manage media budgets, bidding strategies, and campaign forecasting; Experiment with new media platforms, ad formats, and targeting strategies.
Seniority
Manager, hands-on IC