Search Marketing Specialist
Core
Lead and optimize paid (SEM) and organic (SEO/GEO) search programs to drive web traffic, lead generation, and demand creation for B2B software products.
Role type
Senior Search Marketing Specialist (B2B SaaS)
Builds
Digital demand creation campaigns and organic visibility for global B2B software solutions
Domain
B2B Software / PLM / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search campaign management, SEO/GEO strategy, keyword research and bid strategy, A/B testing, budget utilization, analytics and attribution, B2B buyer journey understanding, ABM strategies
Preferred skills
Generative Engine Optimization (GEO), AI-driven search trends, project management tools, third-party vendor management
Technologies
Google Ads, Microsoft Advertising, Google Analytics (GA4), Amplitude
Responsibilities
Plan, implement, and optimize paid search campaigns across Google Ads and Microsoft Advertising; Drive organic search strategy including on-page, off-page, and technical SEO; Report on search performance and translate data into actionable insights; Collaborate with cross-functional teams to align on unified acquisition strategies; Identify and recommend new tools and platforms to elevate team capabilities
Seniority
Senior, hands-on IC