Strategist, Paid Media
Core
Execute, support, and delegate management of paid media campaigns (search, shopping, display, social) to drive client growth and eliminate waste.
Role type
Paid Media Strategist
Builds
Paid media campaigns across Google, Microsoft, Meta, TikTok, Pinterest, and Snapchat
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management, keyword development, audience development, ad copy creation, bid and budget management, reporting and analytics, client stakeholder communication, new business audit and pitch support
Preferred skills
Ecommerce experience, Google Ads and Facebook Blueprint certification, Google Analytics experience, agency experience
Technologies
Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, Google Analytics, Microsoft Excel, PowerPoint, Google Suite
Responsibilities
Execute and manage paid media campaigns including account setup, strategy development, and tactical execution; maintain holistic understanding of client business objectives; communicate results, trends, and test results to client stakeholders; oversee campaign audits and track reporting daily/weekly/quarterly; collaborate with client contacts from marketing manager to C-level; support leadership in new business audits, pitches, and RFPs
Seniority
Mid-level, hands-on IC