Senior Analyst, SEO & Paid Search
Core
Senior Analyst supporting integrated search strategies across organic (SEO) and paid (SEM) channels to drive client visibility and business outcomes.
Role type
Senior IC search analyst (SEO & Paid Search)
Builds
Integrated search programs combining SEO and paid search for agency clients
Domain
Digital marketing / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEO strategy, Paid Search (SEM) campaign management, keyword research, technical SEO audits, data analysis, Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, Microsoft Excel, content optimization, cross-functional collaboration
Preferred skills
Enterprise-level search program experience, technical SEO (crawlability, Core Web Vitals), HTML/JavaScript basics, bid management platforms (SA360, Marin, Kenshoo), local/eCommerce SEO, conversion tracking, A/B testing, project management tools
Technologies
Ahrefs, Screaming Frog, Lumar, SEMrush, Google Ads, Microsoft Ads, Google Analytics, Adobe Analytics, SA360, Marin, Skai (Kenshoo), Jira, Asana, Monday
Responsibilities
Develop and execute integrated SEO and Paid Search strategies; lead technical SEO audits and competitive analysis; manage and optimize paid search campaigns; analyze performance data and produce actionable reports; collaborate with cross-channel teams to align search initiatives with broader marketing programs
Seniority
Senior, hands-on IC