Senior Leads Research Analyst (m/w/d)
Core
Analyze B2B lead data to identify growth and efficiency potentials, develop actionable recommendations for Sales and Marketing teams, and optimize lead management processes across the customer journey.
Role type
Senior Commercial Analytics Lead (B2B Lead Management)
Builds
Dashboards, reports, and KPIs for lead effectiveness and conversion; optimized lead management processes.
Domain
B2B Sales & Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Commercial Analytics, Sales Intelligence, Lead Management, Data Analysis, Strategic Planning, Stakeholder Management, Dashboard Development, KPI Definition, Process Optimization
Preferred skills
CRM system expertise, Database querying, International collaboration
Technologies
Excel, CRM systems (e.g., Salesforce), Database queries
Responsibilities
Analyze lead and B2B data to identify growth and efficiency potentials; Proactively develop and optimize lead management processes; Drive lead management initiatives through data analysis; Serve as central contact for sales operations, reporting, and lead KPIs; Develop and optimize dashboards, reports, and KPIs for lead effectiveness and conversion.
Seniority
Senior, hands-on IC