App Store WW Partner Marketing Manager
Core
Drive growth by collaborating with app and game developers on consumer-facing co-marketing roadmaps to deliver shared success.
Role type
Manager, WW App Store Partner Marketing
Builds
Co-marketing strategies and tactical plans for app/game developers
Domain
Mobile app ecosystem, global marketing
Deliverable
product features
Required skills
partnership marketing, co-marketing strategy, stakeholder alignment, global marketing adaptation, marketing measurement, KPI tracking, cross-functional collaboration
Preferred skills
building from scratch, marketing technology automation, event activations, mobile payments ecosystem knowledge
Technologies
marketing technology, automation tools, AI
Responsibilities
Engage daily with developers to understand marketing goals and roadmaps; Lead development of annual co-marketing strategies; Ensure alignment with broader marketing goals and track KPIs; Collaborate cross-functionally with Editorial, Business Management, Analytics, and International teams; Apply marketing measurement frameworks for optimization; Present program results to senior leadership.
