Performance Marketing Manager - Gaming
Core
Own user acquisition activities for a portfolio of mobile games and apps to maximize product potential and drive global growth.
Role type
Performance Marketing Manager (User Acquisition)
Builds
User acquisition campaigns and growth strategies for mobile games and apps
Domain
Mobile Gaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing, paid acquisition, ROAS optimization, user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs), MMPs (Appsflyer, Adjust), experimentation methodologies, influencer marketing, ASO, organic/viral tactics
Preferred skills
Cross-functional collaboration, coaching junior team members, leading transversal projects
Technologies
Facebook Ads, AdMob, AppLovin, TikTok, DSPs, Appsflyer, Adjust
Responsibilities
Plan and manage UA campaigns for multiple games/apps, analyze campaign performance to increase ROAS, coordinate with Product and Creative teams, improve internal growth tools, share best practices, lead transversal projects and coach junior members
Seniority
Mid-Senior, hands-on IC with leadership responsibilities
