Product Marketing Manager - GTM & Enablement
Core
Drive go-to-market strategy, positioning, and enablement for new SplitMetrics products (Acquire, App Radar) to accelerate adoption in B2B SaaS and consumer app markets.
Role type
Product Marketing Manager (GTM & Enablement)
Builds
Go-to-market strategies, positioning narratives, internal enablement materials, and automated communication workflows for mobile marketing tools.
Domain
Mobile marketing / App Store Optimization (ASO) / B2B SaaS
Deliverable
product features
Required skills
Go-to-market strategy, product positioning and messaging, internal enablement creation, competitive analysis, data-driven optimization, AI workflow integration, stakeholder collaboration
Preferred skills
Marketing technology experience, US & EMEA market knowledge
Technologies
Apple Ads platform, A/B testing platforms, AI tools for workflow automation
Responsibilities
Own GTM strategy for new features, define product positioning and messaging, build internal enablement assets for sales and support, evaluate launch results, manage customer newsletters, optimize automated communication workflows, maintain competitive battle cards
Seniority
Mid-level, hands-on IC