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## About the role
* Define the global commercial category strategy for Windows devices and OEM-driven commercial services in Infrastructure, AI and Cloud services including where to focus, invest, and simplify — and how to measure success.
* Prioritize and fund.
* Own the category's business priorities and P&L commitments, ensuring strategic choices are linked to measurable commercial outcomes.
* Set the annual and semi-annual category agenda across Enterprise, SMB, and VSB segments, with clear prioritization across customer scenarios, partner motions, and field capacity.
* Make explicit tradeoffs across competing priorities, ensuring the organization maximizes opportunity across revenue, profit and share aligned to customer, partner, and field capacity and capability.
* Orchestrate the ecosystem.
* Lead Commercial GTM as an ecosystem business — orchestrating dynamics across OEMs, silicon partners, distributors, resellers, ISVs, solution partners, field sales, marketing, and engineering.
* Build clear commercial motions that sales teams, OEMs, distributors, resellers, and solution partners can activate.
* Lead a distributed team responsible for commercial category strategy, partner transformation, business performance, compete planning, field activation, and investment execution.
* Build talent, create accountability, and establish a culture of strategic thinking, customer obsession, commercial discipline, and execution excellence.
* Coach the team to move from coordination to leadership — shaping work, influencing outcomes, and driving measurable business impact.
## Requirements
* Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 6+ years experience in GTM strategy, category management, commercial sales leadership, partner/channel strategy, business planning, product marketing, or related commercial leadership roles, or a related field 6+ years experience in in Near Term Strategy (2 years out), Management Consulting, Sales, or Finance.
* 4+ years people management experience.
* Master's Degree in Business Administration or related field AND 6+ years GTM strategy, category management, commercial sales leadership, partner/channel strategy, business planning, product marketing, or related commercial leadership roles OR Bachelor's Degree in Business, Finance, Economics, Computer Science, or related field AND 8+ years of GTM strategy, category management, commercial sales leadership, partner/channel strategy, business planning, product marketing, or related commercial leadership roles.
* OR equivalent experience.
* 6+ years of people management experience, including leading senior talent and distributed teams.
* Proven experience owning or influencing business strategy, commercial performance, and P&L outcomes at scale.
* Strong understanding of commercial customer segments, including Enterprise, Corporate, SMB, and VSB.
* Deep experience working across complex partner ecosystems — OEMs, silicon partners, distributors, resellers, channel partners, or solution partners.
* Exceptional executive communication — able to simplify complexity, shape decision-ready narratives, and influence senior stakeholders.
* Track record of operating in highly matrixed organizations and aligning cross-functional stakeholders behind shared priorities.
* Comprehensive understanding of how AI, endpoint modernization, security, and manageability trends are reshaping commercial device buying decisions.
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