Senior Digital Marketing Manager & Demand Operations
Core
Define and execute global B2B digital marketing and demand generation strategies, optimizing CRM and marketing automation to drive pipeline and revenue.
Role type
Senior Digital Marketing Manager & Demand Operations Lead
Builds
Global B2B demand pipeline and revenue for specialty chemicals and industrial markets
Domain
Specialty chemicals, materials, and industrial manufacturing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B digital marketing strategy, CRM and marketing automation ownership, segmentation and lead scoring, multi-touch attribution, analytics and reporting, campaign architecture, data governance, change management
Preferred skills
Global B2B experience with long sales cycles, specialty chemicals or industrial market background, marketing operations best practices, advanced Excel proficiency
Technologies
Salesforce CRM, Marketing Cloud, ZoomInfo, Sales Navigator, Microsoft Office (Excel, PowerPoint, Outlook, Teams)
Responsibilities
Define and lead CRM and marketing automation strategy; Design and optimize end-to-end customer journeys; Manage and optimize the CRM ecosystem; Translate marketing strategy into integrated digital campaigns; Define and lead multi-touch attribution strategy; Act as a strategic advisor to Marketing, Sales, and Commercial teams
Seniority
Senior, hands-on IC with strategic influence