Director, Demand Generation & Growth Marketing
Core
Lead demand generation and growth marketing to acquire, activate, and retain B2B SaaS customers at scale.
Role type
Director of Demand Generation & Growth Marketing
Builds
Scalable growth systems, paid media programs, digital conversion funnels, and lifecycle retention programs for a global employment platform.
Domain
B2B SaaS / Global Employment Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, paid media management, conversion rate optimization, lifecycle marketing, marketing analytics, budget management, team leadership, stakeholder alignment, experimentation design, B2B SaaS growth experience
Preferred skills
None stated
Technologies
HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads
Responsibilities
Own and execute demand generation strategy driving qualified pipeline; Lead paid media programs across search, social, and syndication; Own digital conversion funnels and testing programs; Oversee lifecycle marketing for onboarding and retention; Establish metrics framework for CAC, LTV, and ROAS; Build and mentor a distributed growth marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities