Marketing Operations Analyst
Core
Operate and optimize marketing systems, data flows, and campaign infrastructure to enable scalable B2B go-to-market execution.
Role type
Marketing Operations Analyst
Builds
Marketing operational infrastructure, data pipelines, and campaign workflows for a B2B SaaS company
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
HubSpot administration and workflow management, Salesforce integration and data management, lead routing and enrichment, data quality monitoring, UTM governance, AI tool integration, process automation, reporting and dashboard creation
Preferred skills
B2B or startup environment experience, familiarity with ZoomInfo/Clay/6sense, HubSpot certifications, SOP documentation
Technologies
HubSpot, Salesforce, ZoomInfo, Clay, Chili Piper, 6sense
Responsibilities
Administer HubSpot workflows, lists, forms, and properties; maintain HubSpot-Salesforce sync; build campaign infrastructure including landing pages and segments; manage event operations and lead handoff; enforce UTM governance and data privacy compliance; integrate AI tools for automation; develop marketing performance reports and dashboards
Seniority
Mid-level, hands-on IC
