Senior Campaign Manager
Core
Lead targeted, multi-channel Account-Based Marketing (ABM) campaigns for priority accounts and support regional field marketing initiatives.
Role type
Senior Campaign Manager (ABM & Field Marketing)
Builds
Multi-channel ABM campaigns, field marketing activations, and sales enablement content for high-value accounts.
Domain
B2B SaaS, Industrial Technology
Required skills
ABM strategy & execution, account selection & tiering, buying group engagement, multi-channel campaign management, sales alignment, content development, campaign performance analytics
Preferred skills
Salesforce/HubSpot/ZoomInfo expertise, executive presentation skills, scalable program building
Technologies
Salesforce, HubSpot, ZoomInfo Marketing
Responsibilities
Develop and execute multi-channel ABM campaigns using firmographic, technographic, and behavioral data; Partner with regional field teams to align ABM efforts with local go-to-market strategies; Drive alignment between Sales and Marketing through joint planning and shared KPIs; Manage campaigns end-to-end including content calendar, event alignment, and reporting; Lead ICP definition and account tiering exercises with stakeholders.
Seniority
Senior, hands-on IC