Senior Marketing Operations Specialist
Core
Own the operational engine behind pipeline generation by running Marketo and Salesforce infrastructure, leveraging ABM strategies and intent data to turn marketing programs into measurable revenue.
Role type
Senior Marketing Operations Specialist (B2B SaaS)
Builds
Marketing automation programs, ABM campaigns, and pipeline generation infrastructure for Sanity.io's go-to-market motion.
Domain
B2B SaaS, Marketing Technology, Account-Based Marketing (ABM), Intent Data
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo administration, Salesforce management, ABM strategy, intent data platform usage, funnel modeling, data quality management, campaign implementation, lead routing, MQL/SQL definition, marketing tech stack integrations
Preferred skills
AI-powered automation, data fluency, partnership with SDR/sales teams
Technologies
Marketo, Salesforce, Leandata, Common Room, intent data providers, enrichment tools
Responsibilities
Own pipeline generation targets and operational infrastructure; model and analyze the full-funnel customer journey; ensure marketing data quality and intent signal flow; implement demand gen and ABM campaigns; manage Marketo-Salesforce sync and integrations; partner with SDRs on lead routing and handoffs.
Seniority
Senior, hands-on IC
