Partner Marketing Specialist
Core
Develop partner marketing strategy and execute co-marketing campaigns with reseller partners to generate qualified leads and drive growth for Pennylane's financial management software.
Role type
B2B SaaS Partner Marketing Specialist
Builds
Co-marketing campaigns (webinars, events, shared content) and partner ecosystem synergies
Domain
FinTech / Financial Management Software
Required skills
B2B SaaS marketing, partner ecosystem management, co-marketing campaign execution, project management, professional English, written communication
Preferred skills
Reseller partner network knowledge, financial software domain expertise
Technologies
Marketing automation tools, webinar platforms, event management tools
Responsibilities
Manage relationships with partner marketing teams, design and deploy co-marketing campaigns, analyze campaign performance to optimize ROI, collaborate with internal teams to align marketing with sales goals, train and support partners on marketing assets
Seniority
Mid-level, hands-on IC