增长策略产品（J106000）
Core
Drive DAU growth for Baidu APP through user acquisition, re-engagement, activation, and retention across paid channels, ecosystem traffic, KOC/KOL, and organic product growth.
Role type
Senior Growth Product Manager
Builds
User acquisition and retention strategies for a high-scale consumer app
Domain
Mobile Internet / Consumer Apps
Deliverable
product features
Required skills
Paid media campaign management, User lifecycle management, Data-driven product iteration, Cross-functional resource integration, Growth channel strategy, A/B testing design
Preferred skills
Experience with KOC/KOL marketing, Ecosystem traffic optimization, Monetization strategy
Technologies
Data analytics platforms, A/B testing frameworks, Mobile app analytics tools
Responsibilities
Define long-term and short-term growth roadmaps and execute them to deliver DAU increments. Analyze growth funnel data to identify bottlenecks and optimize conversion efficiency. Collaborate with product and commercial teams to improve in-app retention and LTV. Explore and validate new marketing channels to enhance growth efficiency.
