Senior User Acquisition Manager, Search Ads
Core
Senior media buyer owning end-to-end paid search acquisition (Google Ads, Microsoft Ads) for a consumer app, driving profitable growth via strategy, testing, and scaling.
Role type
Senior IC user acquisition manager (paid search)
Builds
Paid search campaigns (Search, Performance Max, App, Demand Gen) for mobile/web app installs and in-app value
Domain
Consumer apps, mobile/web, paid search
Required skills
Google Ads, Microsoft Ads, value-based bidding, keyword strategy, conversion tracking, MMPs, iOS privacy measurement, subscription economics, policy management, AI tools (Claude)
Preferred skills
Apple Search Ads, Google Ads API/scripts, AI/consumer-subscription product experience, web-to-app funnel experience
Technologies
Google Ads, Microsoft Ads, GA4, Google Tag Manager, AppsFlyer, Adjust, Singular, SKAdNetwork, ATT, Claude
Responsibilities
Own full paid search lifecycle (planning, launch, optimization, scaling, reporting); Manage budget allocation and scaling levers; Run high-velocity testing on ads/landing pages; Maintain account health and policy compliance; Diagnose performance drops/spikes; Use AI/automation for builds and reporting
Seniority
Senior, hands-on IC