User Acquisition Manager (Google Ads)
Core
Scaling performance-driven user acquisition campaigns across Google Ads channels to drive growth for consumer businesses in EdTech, Mental health, Petcare, and FashionTech.
Role type
Senior User Acquisition Manager (Google Ads)
Builds
Performance marketing campaigns and user acquisition funnels for consumer tech products
Domain
Performance Marketing / Digital Advertising
Required skills
Google Ads (Search, PMax, Demand Gen, GDN), LTV/ROAS/ROI analysis, user funnel optimization, competitor analysis, creative strategy, data-driven decision making
Preferred skills
AI integration, R&D experience, affiliate marketing analytics
Technologies
Google Ads, MarTech platforms, Analytics tools
Responsibilities
Configure and scale Google Ads campaigns (Search, PMax, Demand Gen, GDN), analyze user behavior and business metrics, collaborate with creative teams on ad assets, work with product and engineering teams to optimize funnels, conduct competitor research, optimize conversion events based on pLTV.
Seniority
Mid-Senior, hands-on IC