Senior Brand Lead DACH (m/w/d)
Core
Senior Brand Lead responsible for revenue, profitability, and P&L of a brand in the German market, adapting global strategies and executing 360° marketing campaigns.
Role type
Senior Brand Lead (Marketing)
Builds
Local brand strategy and marketing campaigns for a pharma brand
Domain
Consumer Healthcare / Pharma
Deliverable
product features
Required skills
P&L management, budget forecasting, market share analysis, 360° campaign planning, agency management, OTC activation, stakeholder management, strategic thinking, analytical skills
Preferred skills
FMCG experience, consumer healthcare experience, leadership mindset, agility
Technologies
Digital marketing tools, E-commerce platforms
Responsibilities
Manage revenue and profitability, develop local marketing strategy, plan 360° campaigns, manage agencies, analyze market trends, collaborate with sales and regulatory teams
Seniority
Senior, hands-on IC with leadership responsibilities
