(Senior) Brand Manager (GC/Hema)
Core
Plan, develop, and implement marketing and promotional activities to support brand strategies and organizational objectives in the pharmaceutical/healthcare sector.
Role type
Senior Brand Manager
Builds
Marketing programs, brand strategies, and promotional plans for pharmaceutical products
Domain
Pharmaceutical / Healthcare
Deliverable
product features
Required skills
Business Acumen, Scientific Acumen, Insight & Analytics, Digital Acumen, Growth & Innovation Mindset
Preferred skills
MBA, Consumer/Managed Markets promotion experience, Market Research experience, Sales leadership experience, Pharmaceutical product commercialization knowledge
Technologies
None stated
Responsibilities
Assist in planning and implementing marketing activities; Oversee design and improvement of marketing programs; Study market trends and segment drivers; Manage project budgets and timelines; Contribute to product packaging and presentation creativity; Monitor competitive activity; Collaborate with internal teams and external partners; Provide input on communication and operational planning; Monitor risks to safeguard brand interests