Senior Marketing Manager
Core
Lead local brand management, strategic planning, and 360-degree marketing execution across retail and online channels to drive consumer engagement and sales.
Role type
Senior Marketing Manager (Brand & Strategy)
Builds
Localized marketing campaigns, GTM execution plans, promotional activations, and product launch strategies.
Domain
FMCG/Retail Marketing
Deliverable
product features
Required skills
Brand strategy, GTM planning, cross-functional leadership, stakeholder management, campaign ROI analysis, team management, localization, product forecasting
Preferred skills
Influencer management, digital media planning, creative asset localization, matrix organization navigation
Technologies
CRM, digital media platforms, marketing automation tools
Responsibilities
Develop local promotional plans for key shopping moments, lead end-to-end marketing plan execution, localize regional brand assets and campaigns, manage A&P budgets across channels, forecast product demand and manage excess, hire, train, and coach marketing team members
Seniority
Senior, hands-on IC with team leadership