Sr Brand Manager - Women´s Healthcare
Core
Lead local brand strategy for Women's Health, managing product lifecycle, new launches, and integrated business plans to increase market penetration and profitability.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Integrated market and brand plans, activation initiatives, and product launch strategies for Women's Health products.
Domain
Pharmaceuticals / Women's Healthcare
Deliverable
product features
Required skills
Brand strategy, product lifecycle management, new product launch execution, market analysis, stakeholder influence, cross-functional collaboration, data-driven insights, market research, competitive intelligence.
Preferred skills
Experience in Women's Health pharmaceuticals, knowledge of Chilean and Uruguayan healthcare markets, MBA.
Technologies
Data analytics tools, market research platforms.
Responsibilities
Lead the Product Team and align stakeholders on strategic outcomes; develop and execute integrated business plans; manage brand and product lifecycle from concept to launch; drive market campaigns and activation initiatives; analyze market trends and consumer insights; build relationships with opinion leaders, medical societies, and payers.
Seniority
Senior, hands-on IC
