Sr. Director, Brand
Core
Own the Felix brand strategy, flagship integrated marketing campaigns (IMCs), and product marketing go-to-market for a digital healthcare company serving Canadians.
Role type
Sr. Director, Brand & Product Marketing
Builds
Integrated marketing campaigns, brand strategy, product launches, and earned media programs for a digital healthcare platform.
Domain
Digital Healthcare / Consumer Health
Required skills
Integrated marketing campaign leadership, brand strategy, product marketing, go-to-market planning, team leadership, budget management, cross-functional collaboration, regulatory compliance navigation, data-driven decision making.
Preferred skills
Experience at tech startups or scale-ups, experience with lesser-known brands, ability to work in ambiguous and fast-paced environments.
Technologies
TV, digital, audio, out-of-home, social, PR, CRM, analytics tools.
Responsibilities
Lead flagship integrated marketing campaigns from brief to execution; set 18-month brand strategy and calendar; oversee product marketing and go-to-market for new product launches; manage brand budget and track brand health metrics; lead PR and influencer programs; build and coach a high-performing brand and product marketing team; collaborate with Growth, Product, Clinical, and Legal teams.
Seniority
Senior, hands-on IC with leadership responsibilities