Performance Marketing Manager – Lead Generation (m/w/d)
Core
Strategically develop and scale digital lead generation campaigns across Google, LinkedIn, SEO, and SEA to deliver qualified leads for industrial test equipment.
Role type
Performance Marketing Manager (Lead Generation)
Builds
Scalable lead generation funnels and digital marketing campaigns
Domain
Industrial technology / Telecommunications testing equipment
Required skills
Google Ads, Google Analytics, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager, SEO, SEA, Conversion Optimization, Funnel Design, Landing Page Optimization, Marketing Automation, Data Analysis, Strategic Planning
Preferred skills
Marketing Automation, Funnel Design, Landing Page Optimization
Technologies
Google Ads, Google Analytics, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager
Responsibilities
Plan, steer, and optimize performance-based campaigns for qualified leads; Monitor and analyze campaigns using KPIs; Develop and implement funnel strategies; Build and optimize landing pages and website content; Manage tracking, attribution, and reporting structures; Collaborate with sales to optimize the lead-to-sales process; Create actionable reports and optimization measures.