Head of Demand Generation
Core
Build a scalable, data-driven customer acquisition machine and full-cycle demand generation strategy for an industrial R&D platform.
Role type
Head of Demand Generation (Individual Contributor)
Builds
Go-to-market motion and customer acquisition systems for industrial research and development
Domain
Industrial R&D, Chemicals, Materials Science, CPG
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Full-cycle campaign ownership, Budget allocation, SEO & AEO, Account-Based Marketing (ABM), Data analysis & attribution, Enterprise SaaS marketing
Preferred skills
Early-stage environment experience, Technical or scientific fluency
Technologies
LinkedIn Ads, Google Ads, Bing Ads, SEM, Automated nurturing sequences, Multi-touch attribution
Responsibilities
Design and execute the entire lead lifecycle from ad creative to sales handoff; Allocate spend across paid channels; Improve search and answer engine rankings; Develop enterprise account strategies; Build dashboards for pipeline velocity and conversion tracking
Seniority
Senior, hands-on IC